Donald Trump unveiled a new visual campaign theme in Miami on Friday – a mashup of the Broadway musical 'Les Misérables' and an epithet Hillary Clinton leveled at his supporters one week ago.
He took the stage, introduced by former New York City Mayor Rudy Giuliani, as the 'Les Mis' anthem 'Do You Hear the People Sing' blasted through loudspeakers.
The video screen behind the podium flashed to an artistic rendering of 'Les Deplorables,' complete with USA and 'Trump' flags replacing the French colors, and a bald eagle soaring over the revolutionary scene.
'Welcome to all of you deplorables!' Trump boomed as thousands screamed 'Trump! Trump! Trump!' and 'We love you!'
Clinton said 'half' of Trump voters belonged in 'the basket of deplorables' as 'racist, sexist, homophobic, xenophobic [and] Islamaphobic' Republicans.
'Some of those folks – they are irredeemable, but thankfully they are not America,' Clinton said.
His supporters have embraced the Clinton label and worn it as a badge of honor, and in the space of just a few days Trump rally-goers have already begun to sport 'I am deplorable' t-shirts and signs.
'My opponent slanders you as "deplorable" and "irredeemable" – boy that second word is tough,' he said Friday night.
'I call you hard-working American patriots who love your family,' he continued, 'and really, really, really love your country.'
The man who created the artwork he used Friday, an artist known online as 'Keln,' was banned from using Reddit on Saturday, shortly after posting the image there.