Propaganda over social media which is contributing to global spread of terrorism has to be monitored and countered, India has appealed to world community.
It also expressed concern that the fight against terror was being hobbled by a lack of cooperation.
"Terrorism continues to spread across continents, aided by the targeted propaganda of hatred over the ever growing social media networks that were designed to bring people together," India's Permanent Representative Syed Akbaruddin told the Security Council in New York.
Countering the propaganda on the social media requires a "positive and balanced narratives about the fallacies of extremist ideologies and successes of peaceful co-existence need to be projected more widely," he said speaking at a debate on "Countering the Narratives and Ideologies of Terrorism."
General Assembly was simultaneously holding a debate on Peace and Security and at both meetings Akbaruddin brought up international failures in fighting terror.
Shuttling between two meetings, he criticised the UN's ineffectiveness and lack of focus in dealing with terrorism and suggested creating an anti-terrorism czar at the UN.
"Here at the United Nations there is a disaggregated counter terrorism infrastructure with no effort to tie them together in a seamless weave under a high level functionary," he said. "We need to address this."
"The fight against terrorism is not succeeding so far because there is insufficient international cooperation," he said at the Council.
"Narrow perceived interests have often prevented the framing of legal frameworks for international cooperation and even the effective implementation of sanctions that could restrict possible threats," he said.
Efforts to adopt the Comprehensive Convention on International Terrorism have stalled for over 20 years because of differences over defining terrorist organisations and terrorists.