To woo Indian-Americans, Donald Trump, US presidential candidate, borrowed the one liner from Prime Minister Narendra Modi's slogan of the 2014 general elections “Ab ki Baar, Modi Sarkar”.
The new advertisement shows the 70-year-old reality TV star adapting BJP's catchy election slogan in a TV ad saying "Ab Ki Baar Trump Sarkar". This is the first time that any US presidential candidate has specifically targeted the Indian-American vote bank.
Indian-Americans are traditionally supporters of the Democratic Party and Trump's move is seen as an effort to make a dent in this vote bank. The billionaire is seen in the 30-second video saying, "Ab Ki Baar, Trump Sarkaar".
The commercial, which ranges from 20 seconds to 50 seconds in different variants, is being run 20 times a day on these Indian-American channels.
It concludes with "I am Donald Trump and I approve this message" and carries excerpts of his remarks from his recent address to the Republican Hindu Coalition charity events in New Jersey.
In this election cycle, Republican presidential nominee has made an unprecedented effort to reach out to the Indian-American community. This week, his daughter-in-law Lara Trump celebrated Diwali at a Temple in Ashburn Virginia, a key swing State.