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Launch of the AdhaFULL, initiative by UNICEF and BBC

AdhaFULL, the Hinglish name of the series, reflects the hybrid nature of the Indian society

Policy Pulse
Publish Date: Oct 21 2016 10:56AM | Updated Date: Oct 21 2016 10:56AM

Launch of the AdhaFULL, initiative by UNICEF and BBC

UNICEF India and BBC Media Action India conjointly launched a ‘coming of age’ action drama series for social change, AdhaFULL.

 

The launch was done in the presence of Dr. A Surya Prakash, Chairman, Prasar Bharati, Louis-Georges Arsenault, UNICEF India Representative, Supriya Sahu, Director General Doordarshan, Priyanka Dutt, Country Director, BBC Media Action and others.

 

AdhaFULL, a 78 episode TV series, has been conceptualized and created by BBC Media Action, and developed in partnership with UNICEF. AdhaFULL, the Hinglish name of the series, reflects the hybrid nature of both a society in transition and adolescence.

 

AdhaFULL follows three adolescents—Kitty (16), Tara (11) and Adrak (15), who form the AdhaFULL gang, as they solve a new case each week. The mysteries are intertwined with their journey of growing up in a small town.

 

Issues such as under-age marriage, nutrition, stereotyping of girls and boys, continuing education, peer pressure, school drop-outs and exam blues and gender-based violence are creatively depicted in the narrative.

 

Speaking on the occasion, Louis-Georges Arsenault, UNICEF India Representative, said, “India is home to 243 million adolescents. This series portrays adolescents who stand up for their rights.”

 

“Through a mix of social drama, action, energy, fun, humour and emotions, this edutainment package discusses existing social norms and showcases transformation from a culture of silence to a culture of change and freedom,” he said.

 

The half-hour-long episodes of AdhaFULL, will be telecast on Doordarshan National on Friday, Saturday and Sunday every week between 7.30-8pm staring October 21, 2016.

 

“Doordarshan has the largest reach in India. We are happy to be the first channel to broadcast a dedicated programme for adolescents, engaging them so that they can reach their full potential”, said Dr. A Surya Prakash, Chairman, Prasar Bharati.

 

Supriya Sahu, Director General, Doordarshan highlighted that as a Public Service Broadcaster, DD has always strived to reach out to its viewers through meaningful and impactful programming. “Telecast of AdhaFULL on DD is the fulfillment of its commitment,” she said.