In the Indian market, Google, Colgate and LG were ranked the top three brands, according to a recent survey held by Market Xcel, a Delhi-based research organization.
The Market Xcel 2016 survey was part of 'Brand Asia', a larger initiative to ascertain top brands in Asia, held by Nikkei, a Japanese consulting and research group. In the India related survey, domestic brands, Airtel (rank 5), Amul (rank 6) and Big Bazaar (rank 9), featured in the top ten brand list.
In the 2015 survey, retail companies like Colgate, Britannia and Big Bazaar were among the most trusted brands in India. This year's findings showed that the top brands are mix of technology, retail, automobiles and fast moving consumer goods as brands like Volksvagen (rank 7) and Sony (rank 8) made it to the top ten.
Over 2,800 Indians, half of them women, participated in the survey and ranked their favourite brands on the basis of friendliness, convenience, individuality and innovation.
Google, though placed at the top of the list, was a surprising entry. The internet giant which did not even feature in the top twenty last year, made a steep jump of 21 places from last year. This could be indicative of the increase in internet penetration in rural areas as the number of web users in India has increased considerably over the last few years, Market Xcel observed.
The symbol of the country's white revolution, Amul was placed at number 6. With its tagline 'the taste of India', Amul, another Indian name in the list, has managed to stay relevant even after 65 years of its inception. Deeply rooted in the freedom movement, the society was started by milk producers to stop exploitation by middlemen.
With one of the longest running ad campaigns, Amul's mascot, created by Sylvester DaCunha in 1967, is still used by the company to make statements about historic Indian events, ranging from Narendra Modi's rise to power to PV Sindhu's historic win at the Rio Olympic.
Big Bazaar occupies the ninth spot of India's top ten hypermarkets. With 200 stores present across India, the brand has a strong appeal for the urban middle-class. Some of the other brands featured in the top 20 list includes Zee TV (Rank 16), Star TV (19) and Parle (20).