UNICEF Goodwill Ambassador Priyanka Chopra today addressed a hall full of people from all sorts of background and highlighted the need of Fair Start to every child. The campaign was unveiled by UNICEF India recently in the backdrop of the global advocacy efforts on Equity for Children.
The campaign focuses on persisting inequities that, groups of children in India face. These challenges affect their survival, growth and development. The event commenced with #FairStart film, which gives an insight into the lives of thousands of children from various background, who are full of potential but less likely to grow up healthy and safe.
Speaking on this occasion, Louis Georges Arsenault, UNICEF Representative to India said, “We have a clear choice to make – to invest in progress of children being left-behind or if unaddressed, face consequences of a far more divided and unfair world by 2030.”
“There is a critical urgency to begin this campaign. An integrated approach is needed to bring about change. This includes enforcement of legislation and protective mechanisms ensure access to education for girls and generating opportunities for empowerment,” said Louis.
“Changing mind-sets through awareness-raising is critical. Mobilising entire communities – in terms of political, caste and religious leaders to frontline workers, parents and children have shown positive results,” he further added.
“To make change happen, a mind-shift is required. When the most deprived children are not given a fair chance to realize their rights, they fall further behind. Each one of us can make a difference in our own spheres of life, by creating awareness and ensuring that every child reaches their full potential,” said Priyanka Chopra while addressing in the event.
While sharing her own experiences, Priyanka said, “We must not follow the disparities and should give fair start to all the children. There are many types of equalities in India including gender unequality, economic unequality even the caste or region based unequalities and we have to fight them all.”
“The reason, I am here because I believe in adolescence strength. India is the youngest nation as most of the population is under 35. We should come forward and support this young breed by creating healthy environment for the children and by providing them good opportunities,” she added.
Chopra has been associated with UNICEF for almost a decade. In 2010, she was appointed a UNICEF National Ambassador, tasked specifically with promoting child rights and adolescence.