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Delhi govt spent 15 crore in 3 months on ads: RTI reply

AAP government came under attack from Congress for its advertising campaigns

Policy Pulse
Publish Date: May 16 2016 12:38PM | Updated Date: May 16 2016 12:38PM

Delhi govt spent 15 crore in 3 months on ads: RTI reply

During the 91 day period AAP government spent 15 crore in the advertisement. The list of publications which received money from Arvind Kejriwal govt also included dailies from Kerala, Karnataka, Odisha and Tamil Nadu too.  

According to an RTI reply, AAP government spent about Rs 15 crore during the 91-day period till May 11 on their advertisement. The Delhi government disbursed a total amount of Rs 14.56 crore for advertising excluding broadcast from February 10 to May 11, according to a reply provided to a RTI query by advocate Aman Panwar.
“On one hand we don’t have money to pay salaries to sanitation workers but on the other hand they are spending huge amounts on advertisements for self-publicity said Congress leader Ajay Maken.
The Delhi government spent around Rs 5 crore for publicizing the odd-even scheme, implemented for 15 days each in January and April respectively. Minister of state for home Haribhai Parathibhai Chaudhary said that expenditure of print media stood at Rs 1.67 crore while an amount of Rs 3.72 crore was spent to advertise the road-rationing policy on electronic media.
The Opposition has targeted chief minister Arvind Kejriwal over odd-even measure, enforced as an anti-pollution initiative by the AAP government. Opposition termed it as a ‘publicity stunt’.