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Master Blaster may replace ‘Sultan’ for Rio

Indian Olympic Association has approached the cricketing legend to be Olympic brand ambassador

Policy Pulse
Publish Date: Apr 29 2016 1:16PM | Updated Date: Apr 29 2016 1:22PM

Master Blaster may replace ‘Sultan’ for Rio

The Indian Olympic Association (IOA) has approached Sachin Tendulkar to be the brand ambassador for the Indian contingent for the Rio Olympics. The cricketing great is yet to respond to IOA’s request. There has been constant controversy over the appointment of actor Salman Khan as the ambassador for the games. Reports also suggest that musician AR Rahman has been approached.


Flying ‘Sikh’ Milkha Singh told, “I am of the view that our sportspersons; be those from shooting, athletics, volleyball or other sports, they are the real ambassadors of India who would represent the country in the Olympics. Still, if we had to pick an ambassador, it could have been from the sporting arena.”


There was also Yogeshwar Dutt, who had tweeted: “Sportspersons like PT Usha and Milkha Singh strived hard for the nation during difficult times. But what has this ambassador (Salman Khan) done in sport. Everybody has the right to promote movies in India, but Olympics is not a place to promote films. Can anyone tell me what is the role of goodwill ambassador? Why are you fooling the public.”


There is some support with Abhinav Bindra giving his backing. Speaking to NDTV, Bindra said, “If Salman Khan can promote Olympics, it makes strategic sense. If Salman can actively boost Olympic sports, more power to him.” But he also gave a word of caution, saying, “If it is just for a day’s publicity, then it is of no use.”