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Apple iPhone 5S to get 50% cheaper

Company is going to launch new model iPhone SE on March 22

Policy Pulse
Publish Date: Mar 9 2016 11:23AM | Updated Date: Mar 9 2016 11:23AM

Apple iPhone 5S to get 50% cheaper

 With all signs pointing towards iPhone SE's launch on March 22, iPhone 5S is set to become a sideshow. Unless it doesn't, courtesy a price cut.

 
KGI Securities' Ming-Chi Kuo, who is considered the most well-informed analyst when it comes to Apple, has said in a research note that the company will slash the price of iPhone 5S by 50% once iPhone SE hits the market.
 
This means that iPhone 5S, which costs $450 in the US, would be available for $225 in the next couple of months. There is no certainty over whether this price cut would be implemented in India as well since Apple has been reducing the official prices of iPhone 5S in the country in order to keep pushing the sales in the face of ever-increasing competition from Android phones.
 
iPhone 5S is already available for a starting price of Rs 21,499 for the 16GB model on e-commerce websites in the country. But this may be about to change as the company is considering the reworking of its pricing strategy domestically with the launch of Apple Stores in India, which is under processing at the moment.
 
If the price cut is extended to India, iPhone 5S may be available for as low as Rs 12,000-13,000, making it available to a huge swath of budget buyers. This is the same price point that helped Apple's growth in India two years ago when it started giving cash-back of Rs 7,000 to buyers of iPhone 4.