To take your ideas to Policymakers, Join the Campaign of #PolicyPulse Write to feedback@policypulse.com

Reliance’s war with telcos: Jio'a top 10 takeaways

Jio began the war with telcos by offering world’s lowest data card facility

Policy Pulse
Publish Date: Sep 1 2016 4:28PM | Updated Date: Sep 1 2016 4:28PM

Reliance’s war with telcos: Jio'a top 10 takeaways

Reliance Industries Chairman Mukesh Ambani on Thursday disclosed the details of Reliance Jio at the 42nd annual general meeting (AGM) of the company. AGM also unveiled the launching date of Jio. 

 
Ambani, in his speech, dedicated the Reliance Jio to the Prime Minister Narendra Modi's vision of digital India. India ranked 155th in mobile broadband Internet among 230 countries and with the launch of Jio, India's rank will be among the top 10, he said. 
 
Mukesh Ambani said Reliance Jio will start offering service from September 5 and will be launched commercially on December 31. Jio is offering the data at Rs 50 per GB, which is lowest in the world, company claimed. 
 
In his speech, Ambani initiated a tariff war, by unveiling data plans which are the cheapest in the world. He further said that with the launch of Reliance Jio, India will transform from a high price data market to the lowest priced data market. 
 
Data plans offered by Reliance Jio will be available at one/10th the prices offered by the incumbent telecom operators and it will provide free voice calls, remove blackout days while ensuring transparency in bills. 
 
Ambani said customers should pay for only one service, either voice or data, and if it means changing the structure of industry, then it is prepared to do so. 
 
Top 10 takeaways from Reliance Jio are: 
 
Number of tariff plans: Ambani aimed to make the telecom tariff structure rather simple. Today, there are more than 22,000 telecom tariffs across the country. Jio plans to introduce 10 main plans. 
 
Voice call: Jio will put an end to voice call charges in India and customer will never have to pay for voice calls again. 
 
Data plans: Data packs in the market have an effective rate of about Rs 250 per GB. With Jio, customers have to pay 5 to 10 times lower price which will as low as Rs 25-50 per GB. 
 
Ready for future technology: Jio's 4G network will cover 18,000 cities and towns, and over 2 lakh villages. Ambani plans to cover 90 per cent of India. 
 
"It is future-ready and it can be easily upgraded to support even more data, as technologies advance to 5G, 6G and beyond," he said. 
Handset: Reliance Jio will offer 4G LTE smartphones starting from Rs 2,999 and Jio-Fi for Rs 1,999 so people can migrate to Jio's data network. 
 
Apps: Jio apps subscription worth Rs 15,000 will be offered to customers as complimentary until December 31, 2017. 
 
Special student discount: Ambani unveiled a special students discount offer too. Under this any student will be able to get 25 per cent more data on Jio's main tariffs. 
 
e-KYC: Customers can get a Jio connections within 15 minutes with e-KYC. Instant eKYC digital activations can be done in the store or at home. 
 
Digital fund: Mukesh Ambani said the company has created a Jio DigitalIndia Startup Fund and is also working to create Digital Entrepreneurship Hubs in key cities. 
 
Jio for young entrepreneurs: Jio has plans to partner with thousands of Indian entrepreneurs, to allow their digital ventures to bloom on the Jio platform.