Samsung and Apple dominated the top-end smartphone category in India in 2015 with a market share of 44% by Samsung, followed by Apple with 27.3%, even as new entrants OnePlus created a portion in the market with a 6% share.
Cyber Media Research said that while Sony, HTC and LG lost share in the premium phone market — above Rs20,000 - incumbents enjoyed higher brand loyalty.
"The high-end smartphone market is expected to grow 19% this year against 15% in the previous year," said Faisal Kawoosa, lead analyst, telecoms at CMR. "After successfully rippling the low and entry-level smartphone market, the high-end smartphone market will now be shaken by the emerging brands," he said.
Premium market made up 7% of the total smartphone market in 2015. About 52% of this segment belonged to phones at 30,000 and above, while the rest were in the Rs20,000-30,000 price bracket. In the Rs30,000-plus price category, Samsung led the market with 46.1%, Apple followed up close with 43.8% share, with Sony, HTC and Lenovo in the next three positions in that order, last year.