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To counter SE’s poor sale, Apple hikes iPhone prices

Apple decided to withdraw some discounts offered in January-March 2016

Policy Pulse
Publish Date: Apr 23 2016 12:35PM | Updated Date: Apr 23 2016 12:35PM

To counter SE’s poor sale, Apple hikes iPhone prices

 In order to make up for SE’s poor response, mobile manufacturing giant Apple has increased prices of iPhones in India, as per a report by ‘The Economic Times’.

 
Revision in prices came at a time when Apple’s new device SE got a less than expected response and managed to sell only a few thousand units. And, hike is not less than 29 percent for the iPhone 6 device.
 
Report said Apple decided to withdraw some discounts offered in January-March 2016 period. 
 
"It was felt that SE, which was criticized for having a 'high price tag', will not be able to see much traction if prices of bigger-sized iPhone 6 and 6S devices are not corrected. So, the decision was taken to revise the price upwards," a source said. While 16GB version of 4 inch SE made its debut at Rs 39,000, a similar specced (16GB) version of iPhone 6 is available at Rs 31,000 and 6S at Rs 40,500. "After the revision, iPhone 6 costs Rs 40,000 and 6S comes for Rs 48,000. We are trying to build a healthy buffer," the reported quoted a source as saying.
 
Apple also decided to change pricing of iP hone 5S, making it costlier by 22 percent to about Rs 22,000 against Rs 18,000 currently.
 
Cause of worry for Apple could be a good response to Samsung for Galaxy S7 and S7 Edge smartphones