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Micromax launches cheapest phone with latest Android

New launched phone, powered by Android Marshmallow with high-tech processor at price of Rs 3,999

Policy Pulse
Publish Date: Apr 22 2016 3:47PM | Updated Date: Apr 22 2016 3:55PM

Micromax  launches cheapest phone with latest Android

The device will be exclusively available via Snapdeal, starting April 22, via an open sale.Variants include  Metallic Grey, Copper Gold and Champagne Gold color variants.

 

In terms of specifications, the device features a 5-inch FWVGA display (854 x 480), powered by a 1.3GHz quad core processor along with 1GB RAM including  internal storage of 8GB as well.

 

Recently launched Android Marshmallow, the smartphone has come up with a complete package of equipped 5MP rear camera and a 2MP front facing camera and  2000mAh battery. It has also come up with loaded Indus language solution with support for more than 10 regional languages.

 

Talking about the new launches, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “A large number of consumers are still using feature phones or a second hand phone, which provides immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first time users a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in one device.”

 

He further added, “Through our partnership with Snapdeal for the exclusive Spark series, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. Our new Canvas Spark 2 Plus will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”