With e-commerce rapidly progressing in India, a survey has said that 94 percent people want to be part of any initiative for re-cycling of packaging material and contribute to cleanliness drive.
"Ninety four per cent people surveyed said that they would be willing to recycle for a small incentive," said the survey by LocalCircles, a citizen engagement platform.
Participants were asked if they would take part in box recycling programme towards the cause of ‘Swachh Bharat’ if e-commerce firms or their affiliates collected empty goods boxes for a small shopping credit.
The survey report has also been shared with the Urban Development Ministry and the Commerce Ministry.
According to an Assocham report, digital commerce market in India has grown steadily from $4.4 billion in 2010 to $13.6 billion in 2014. The economic survey said that e-commerce in India is expected to grow at 21.4 percent in 2015-16 to reach a turnover of $17 billon.
The rise in the number of people using e-commerce is leading to generation of a lot of packaging waste including card board and plastic. Waste generation in India is expected to increase from 62 million tonnes to about 165 million tonnes in 2030.