This year, automobile, electronic appliance and consumer durables makers would witness an active festive season after four years. According to the experts, this festival season to be the best since 2012.
The upcoming season is to be active due to healthy monsoon and pay commission handout to government employees, as per the economy experts.
Indicators are pointing out heavy demand in categories such as flat panel televisions, mobile phones, refrigerators, two-wheelers and cars. The boom period is likely to begin with Onam and carry on till nearly year-end.
Navratras, Diwali and the wedding season would add up the shot in the market as the festival season is estimated to account for nearly 20% of the annual sales for durables and appliance players.
Companies such as Maruti Suzuki, Hero MotoCorp, LG and Samsung are ramping up production as dealers are piling up inventories in advance, before start of the hectic sales season.
Many companies have started finalising festival offers and freebies to accompany sales to boost the sale this year.