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‘Buying sentiment positive in Q1’

BPI conducted research across 3,000 consumer influencers in eight cities to assess buying sentiments

Policy Pulse
Publish Date: Jul 8 2016 1:41PM | Updated Date: Jul 8 2016 1:41PM

‘Buying sentiment positive in Q1’

India’s purchasing sentiment for the first quarter of the current year showed high buying keenness, with the Buying Propensity Index (BPI) standing at 0.42, said TRA Research, a business intelligence company.

 
"Buying propensity is a natural pull that manifests on the basis of Trust (based on reasons to buy) and Attractiveness (based on the inherent magnetic pull to be bought). These two combine to make the fundamental substrate on which all buying decisions are made," said TRA Research CEO N. Chandramouli in a statement.
 
Focussed at discovering India's keeness to buy, BPI conducted research across 3,000 consumer influencers in eight cities to assess the current overt, covert and contextual buying sentiment on a scale of plus 1 to minus 1.
 
"April 2016 started at a higher BPI at 0.46 and downward pressure was exerted through May (0.44) and June (0.37) due to delayed monsoon, inflationary pressure and the Brexit uncertainty," he said in the statement.
 
Specifying a positive outlook, 69 pe cent of the respondents gave positive to moderately positive feedback on buying keenness, it added.