Punjab farmers will now be able to hire tractors and farm implements using their mobiles just the way city dwellers hail radio taxi services like Uber and Ola.
A pilot project is being launched in the agrarian state to allow companies and individuals rent out their tractors and equipment to a registered user who can expect the services at rates cheaper than those offered by traditional companies.
Fazilka-based Zamindara Farming Solutions hopes tractors lying idle with individuals can be put into use by networking the users and owners on a larger virtual platform.
"We are trying to evolve a model wherein we provide technology, business and implements to farmers," says Zamindara Founder Vikram Ahuja whose company already caters to 3,000 farmers through a call centre. A mobile app is the next stop. The Zamindara's business model was a case study at business schools like IIM-Ahmedabad and XLRI, Jamshedpur.
Tractors apart, eqiupments like harrow, spike, chisel plow, cultivator, rotator, roller and strip till are also on the offer.
The pilot project has received an initial funding of Rs 25 lakh by National Bank for Agriculture and Rural Development or Nabard.